Environmental product labels are a popular market tool to signal that a product meets a wide range of environmental performance criteria or standards and are thus valuable indicators for eco-conscious consumers to assess the environmental impact caused by the consumption and production of a product. However, the voluntary nature of such declarations and of the eco-labelling market in general has induced a lack of systematic and comparative assessment of all consumer products in the same category and the information asymmetry thereby created fosters consumer scepticism about unverifiable and misleading claims. In response to such shortcomings, the French legislative initiative “Loi Grenelle de l’Environnement II” has proposed the adoption of a mandatory environmental product labelling scheme. Additionally to providing a more advanced conception of the law used to justify the regulatory strategies employed in this context, this research aims to evaluate the legal and policy obstacles to such a mandatory scheme.
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