Dr Ying Yu is a Research Fellow in Law Justice and Society at Wolfson College, Oxford, and a member of the Faculty of Law in the University of Oxford.

Ying’s main research interest is the rights of consumers and their legal protection, building on her former work on international trade, maritime law and private international law. Her research includes national systems, the European Union, and the international dimension. Among the numerous issues concerning such rights and protections, she has concentrated on several: the general nature of consumers’ rights; forms of dispute resolution; e-commerce; financial services and cross-border transactions.

The recognition and protection of consumers’ rights requires laws and policies. Ying combines her academic research and writing with active engagement in policy issues, which has led to her appointment to various committees and organizations. Ying is a Committee Member of the ILA (International Law Association) Consumer Protection Committee, and represents ILA as the Observer of the revision works on UNGCP (UN Guidelines for Consumer Protection) at UNCTAD. She is the Research Coordinator of RPP Project of Best Practices of Consumer Redress in UNCTAD, Geneva.

In developing further her interest in consumer issues, Ying has been one of the founders of a major research programme in the Law Faculty: One Belt One Route [OBOR], the aim of which is to investigate the legal, regulatory, cross-border, and socio-legal aspects of the One Belt One Route initiative of the Chinese government, the idea of which is to create a New Silk Road which means an Economic Belt and the 21st Century Maritime Silk Road, involving more than seventy nations along the way. Identifying and analysing the complex issues for consumers’ rights created by OBOR will be the primary focus of Ying’s research for the next few years. She is also a Programme Associate on the Civil Justice Programme of Oxford University.


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Research Interests

Consumer protection law; Private international law; E-commerce; Financial services; Consumer redress (CDR, ADR and ODR)

Research projects