The £33 million Audience of the Future Challenge Fund, announced in November 2017 as part of the Industrial Strategy Challenge Fund white paper, kicks off with two exciting funding streams that open for applications on 21 May.
The £16 million Demonstrators Programme and the £1 million Design Foundations Competition provide unique opportunities for innovators, researchers, creators and technologists to create new products and services by adopting, exploiting and developing immersive technologies.
A UK wide series of events are planned to support the Demonstrators Programme and the Design Foundations Competition:
These briefing events will cover both funding opportunities and are designed to give you an opportunity to meet the teams behind the competitions, learn more about the scope of funding on offer, ask questions and meet potential partners and collaborators.
Events are planned for:
Cardiff (8 May)
Belfast (11 May)
Newcastle (16 May)
Glasgow (17 May)
London (21 May) - also streamed & recorded
The events are free to attend and split into morning  (Demonstrators Programme) and afternoon (Design) briefings.
These half-day facilitated events are designed to encourage the formation of consortia able to deliver projects at the scale required by the competition of a minimum of 100,000 users.
They are free to attend but have limited capacity and delegates will be asked to provide information about their expertise and experience in advance of being offered a place, to ensure the right mix of partners to build successful consortia.
The events are themed by competition sectors:
Performance (Stratford-upon-Avon, 14 May)
Visitor Experience (York, 18 May)
Moving Image (London 21 May)
Sports Entertainment (Birmingham, 22 May)

The Humanities Division will pay expenses for University staff accepted to attend these events in exchange for briefing notes and attendance at an Oxford workshop afterwards. The Division expects to support one consortium led by Oxford and has retained a consultant with experience of previous AHRC Creative Economy applications to support an Oxford-led consortium through the partner development and application processes.

If you are interested in applying or would like to attend one of these events, please let Karen or Elizabeth know so we can inform our colleagues in the Humanities Division.