Since the origin of antitrust law, academic lawyers and economists have criticized antitrust enforcers for their inactivity or alternatively their excessive zeal. Today the situation has not actually changed. In the U.S., some antitrust scholars called it a 'paradox' as the enforcement of antitrust principles seem to be ever more challenging. Data-driven markets are increasingly dynamic and unpredictable, and ‘no action’ seems an all too common solution. Could the Antitrust Consent be the key? This alternative approach will be presented and debated.