Predicting Consumer Behaviour - A Comparative Approach to “Prediction” in Private Law

This seminar will address the issues raised by “prediction” in Private Law and explore the legal consequences of predicting consumers’ individual behaviour. The possibility of processing huge amounts of personal data and the development of some Artificial Intelligence domains have scaled up the commercial use of predictions. The regulation of these practices is now a discussion topic at both the national and the European level. The presentation will highlight the necessity of conceptualising such predictions within the law and will compare current and prospective legal frameworks for doing so.

A sandwich lunch will be available from 12.30 outside the main entrance to the IECL