A spectre haunts the moral justification of Copyright, a spectre who terrorizes the mystification of the creative single authoritative voice and it is not advisable to call on it many times: the Death of the Author. But is it really necessary to make things so complicated? The Death of the Author should be only a literary matter and not a legal controversy for earthly Copyright structured by uniaccentual signs. For those who are agnostic about the romantic construction of authorship, the question would be as follows: Should the Death of the Author delegitimize any exclusive entitlement to manage monologically the reader’s expressive response? From a trademark perspective, the Death of the Author does not entail the necessary end of Copyright, but only a new perspective about authorship definition in order to reinforce statutory legitimization of exclusive rights in communicative social interactions.