Dr Dev Gangjee, Associate Professor and recipient of the DesVoeux Chambers Oxford-Hong Kong Visiting Fellowship spoke at a breakfast symposium entitled 'Evolving IP Issues in Brand Protection in the Digital Markeing Era' in Hong Kong.

81 people attended the symoposium on Saturday 24 March to hear a panel made up of 8 IP experts came to together at Mayer Brown JSM’s offices. The panel comprised keynote speaker, Associate Professor, Dr Dev Gangjee, Visiting Fellow, DVC Oxford-HKU Visiting Fellowship, and DVC’s Winnie Tam SC (moderator of the 2nd Panel,) DVC’s Ling Chun Wai and Stephanie Wong, Mayer Brown JSM’s Partner and Co-Leader of Global Intellectual Property Practice, Gabriela Kennedy (moderator of the 1st Panel) and Counsel, Amita Haylock as well as Dr Haochen Sun, Associate Professor from the University of Hong Kong, and Head of Legal/General Counsel for L’Oreal Eugene Yap. The speakers quickly showed that they were more than the sum of their accomplishments when they unpacked a robust and illuminating presentation that was nuanced with real world examples of the positive and negative forces of digital marketing, the distinctions between SEO and SEM, Google AdWords and AdSense and this was supported with relevant case law.

About the DesVoeux Chambers Oxford-Hong Kong Visiting Fellowship

In 2015, an annual academic fellowship was established which is awarded each year to a member of the Faculty of Law of the University of Oxford to visit the Faculty of Law of the University of Hong Kong. As part of their generous support for Oxford Law, and their desire to strengthen links between Oxford and Hong Kong, Des Voeux Chambers funds the Fellowship as well as two scholarships for Oxford students.

The objective of the Fellowship is to foster academic and intellectual exchange between the two participating Faculties, as well as to encourage an enhanced understanding of the Hong Kong jurisdiction by up and coming academics trained in England & Wales.